The ‘Save The Day’ initiative is the latest part of our ongoing CSR commitment, hereby developing a year long calendar of events dedicated to helping and supporting others in and around our region.
Everybody knows how important community is. Yet, unconsciously, we can all be guilty of under appreciating it. Too often, although we’re amongst it, we can forget to acknowledge or show an appreciation for the communities who go above and beyond. Such organisations are there to serve us and protect us; it’s only right that we show a willingness to give something back.
On January 16th, we will be wearing yellow to demonstrate our support for the Lincs & Notts Air Ambulance Services. Yellow is the native colour of our rescue helicopters; it signifies hope and relief.
Throughout the day we will be aiming to raise awareness and additional funds to go alongside our own offering - we’ve pledged to cover the cost of 3 missions which is the average amount of daily missions for the Air Ambulance.
Why Air Ambulance?
When we decided to support a local charity, we surveyed our staff to find a cause close to their hearts. Lincs & Notts Air Ambulance came out as number one, so was the charity of choice for the business.
The highly-skilled Pilots, Paramedics and Doctors that serve the Air Ambulance can literally be the difference between life and death. When tragic circumstances occur, the yellow angel in the sky is a sign of saviour.
Also, unbeknown to many, Lincs & Notts Air Ambulance is a charitable fund (Helicopter Emergency Medical Service). This means it relies solely on donations and the generosity of the public, in order to survive. It’s not Government funded nor a part of the NHS.
Finally, since the charities inception in 1994 (the same year as L&Y), it’s undertaken almost 20,000 life saving missions. Imagine it as the equivalent of an A&E department for those suffering the most devastating injuries and illnesses who need the best possible treatment as quickly as possible. The difference being that it receives no direct Government funding so can only continue to do great work thanks to the people who support it.
Without the continued support of local people, organisations and businesses there would not be an Air Ambulance in Lincolnshire or Nottinghamshire. Help us to help those you love and ensure there will be a Helicopter Emergency Medical Service in your community for years to come.