The Challenge

A European based company with activities in China came to us with the request if we could create a top quality coffee for him which meets his brand requirements for the Asian market. They were selling a branded coffee already, but as the Asian coffee market is growing rapidly the need for their own branded coffee was born. This included developing a flavour and roast profile that meets that of the Chinese.

The Solution

Working closely with their partners in Europe and China we managed to create a coffee range that was very well received by the Chinese. We directly supplied roasted coffee from the UK into China by taking care of the logistics, documentations and required certifications. Starting with small batches for trail deliveries and getting ready for the large shipments.

“From the beginning, Lincoln & York has provided an excellent service. We were looking for a professional roasting company that could help us make the blends our clients were looking for - they were spot on! We primarily work with exports in fast moving markets in Asia and the support provided by Lincoln & York has been second to none. Everything from samples, legal and health documents, product development, market analysis, design etc. has been taken care of for us, allowing us to focus exclusively on our clients. The feedback so far has been very good and we have seen sales much earlier than expected which we believe can be attributed to the team at Lincoln & York. It is honestly a pleasure to work with Lincoln & York and we look forward to expanding our business with them in the future.”