The Project
We were tasked to take over the coffee contract and revitalise the brand’s coffee offering, working closely with the internal category team to put coffee in the spotlight and enhance sales.
The Results
Worked with the Head of Coffee to create a 100% Arabica product and manage the change from old supplier to new.
In close partnership, we worked with the customer to tell the story of coffee internally and externally resulting in a high increase in coffee sales.
Lincoln & York was voted ‘New Supplier of the Year’ following Year 1 followed by ‘Supplier of the Year’ in Year 2. Coffee continues to be a bestselling product renowned for its unique taste and fantastic provenance.
“Lincoln & York have been a pleasure to work with from the word go. It is a true partnership and a relationship we very much value.”
Head of Coffee
“Great supply partners can be hard to find but are well worth it when you find them. Lincoln & York are a proper business, with good people and ethics. James is one of the wisest men I have ever shared a truck with In Uganda and Sumatra.”
Head of Sustainability